“Environment” is another major theme of the social activities of the Bridgestone Group. We globally promote a host of social activities focused on the environment as a comprehensive “eco-Project.” Understanding the environmental issues relevant to each community, we conduct our activities with the following objectives.
Contribute to preserve the original ecosystem of the area and to nurture its recovery
|(2)||Moving toward a recycling-oriented society
Contribute to the realization of sustainable society through the conservation of natural resources, energy saving, 3R activities, etc.
|(3)||Preventing global warming
Take steps to reduce CO2, one of the reported causes of global warming
|(4)||Educating the next generation
Activities to raise the environmental awareness of many people, such as the children who will lead the next generation