DREAMBIGGER.GOFARTHER.

BRIDGESTONE
WORLD SOLAR CHALLENGE
AUSTRALIA 24-31 AUG.2025

Bridgestone World Solar Challange 2023 
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B R I D G E S T O N E W O R L D S O L A R C H A L L E N G E

Bridgestone World Solar Challenge—the world's premier solar car event relying on solar energy as its power source to travel 3,000 km across the Australian continent over the course of approximately 5 days.
We are proud of supporting this significant event as its partner since 2013.
Bridgestone remains passionate about supporting the challenges of the teams and the young engineers who will lead the future. We will also reinforce the development of sustainable tire technologies to support them from the ground up and to contribute to realizing the next-generation mobility society.

B W S C   R U L E S

Participants will challenge the crossing of the Australian continent, covering approximately 3,000 km, with each class competing separately.

A category to cross the Australian continent and compete for the fastest time.

CHALLENGER CLASS

A category to evaluate both speed and practicality of creating future automobiles.

CRUISER CLASS

A category for everyone to enjoy without competition.

EXPLORER CLASS

E N L I T E N ®

ENLITEN® is the base technology for product design which enables “ultimate customization”.

New premium in the EV era

ENLITEN® is a base technology for product design that can elevate all conventional performances, while customizing the diverse performance according to desired tire performance of each customer and mobility.
We will not only stand by our customers and fulfill their needs and wants for tires, but will also add an edge to the performance that inspires them and pursue new, unimaginable value through the “ultimate customization”.
Desired tire performances for BWSC are “electricity consumption efficiency to cover long distances with limited electricity” and “durability to complete the race”. With “ultimate customization” by ENLITEN®, we pursue these desired performances and empowered the best performance of both vehicles and drivers.

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PASSION TOTURN THE WORLDTo empower each and all to achieve their best. To be essential to the future of mobility.

We reaffirmed our passion for motorsports and presented our determination to evolving our activities with sustainability at the core, under the message of “Passion to Turn the World.”
It expresses Bridgestone's passion to race, to win, to wake up tomorrow and start over again, to face the best, to be the best, to embrace the ultimate challenge, to exceed records, barriers and beliefs in limits, to pursue excellence in every moment, to be an inspiration, to undertake new journeys together.

With this passion at its core, we are taking our motorsports activities to the next stage.
Starting from BWSC, we will enhance our sustainable global motorsports activities.

BWSC is an activity that creates values such as Energy, Ecology, Emotion, and Empowerment, as outlined in the Bridgestone E8 Commitment, our corporate commitment to support the realization of sustainable society. It also supports the “challenge for excellence” of teams and individuals, encourages teamwork and sportsmanship, and expands the circle for co-creation to build the future together.

Valuing our passion to support sustainable motorsports, Bridgestone will continue supporting the Bridgestone World Solar Challenge and the realization of a sustainable society that lies beyond.