Top-Concept

Concept

Top-Concept

Bringing together society, customers, partners and the company. Accelerating innovation towards a new chapter.

A place to get to know Bridgestone, to build deeper bonds, and to co-create new value. This is the goal and concept behind the creation of Bridgestone Innovation Gallery.

Since its founding, Bridgestone has continued to propose a wide range of solutions to social issues in its mission of Serving Society with Superior Quality.
This corporarte gallery showcases the group's history, core DNA, and activities for the future.

Bridgestone Innovation Gallery invites visitors to join the company's journey towards the world of tomorrow.

Bridgestone Innovation Park: An innovational hub for creating new value in Kodaira

In the 1960s, Bridgestone founder Shojiro Ishibashi built the company's former Tokyo plant and technology center in Kodaira City, Tokyo, to advance motorization and to create an inclusive, active, and healthy local community that valued the surrounding environment.

The automotive industry is said to be in a period of once-in-a-century period of revolutionary change.
Bridgestone is also looking to drive change so that it can contribute to the realization of a sustainable society, using innovation to generate new value.

To realize this vision, the company's existing operations in Kodaira will be reconstructed to create Bridgestone Innovation Park, a new global innovation hub to cultivate the next generation of advanced sustainable solutions.

Bridgestone Innovation Gallery opened as the Park's first facility in November 2020.
  • Bridgestone Innovation Gallery

    A gallery dedicated to the group's history and innovation initiatives; designed to engage customers, partners and the local community through the Bridgestone story. (formerly called "Bridgestone TODAY")

  • B-Innovation

    Hub of open innovation to create new values together with various internal / external stakeholders and partners.

  • B-Mobility

    Area equipped with analytical facilities / machines and test track to evaluate quickly new ideas and prototypes createed at B-Innovation. B-Mobility realizes agile research and development.

Bridgestone Innovation Gallery, which is located in the Bridgestone Innovation Park, was designed as a theme of traffic roundabouts, intersections without traffic lights, in order to seamlessly connect people, goods, the past, the future, the real, and the digital.

Visitors can learn about the Bridgestone history, its fascinating products, the mobility society, and the latest technologies through interactive experiences in four areas, each having its own characteristics.

The WHO WE ARE area features a red line running throughout the space, connecting the past and future. The WHAT WE OFFER area, built around a tire park including a variety of different tires, provides a glimpse of the future of sustainable mobility society. WHERE WE GO area includes not only a visual tunnel, providing visitors an experience of Bridgestone innovation, but also latest technology topic.

Bridgestone opened a new Motorsport Gallery inside the Bridgestone Innovation Gallery on Nov 5, to share the passion of motorsports and showcase the company's evolution to a sustainable premium brand.

Bridgestone has embarked on a new "global journey for excellence" and is reinforcing sustainable global motorsports activities, celebrating the 60th anniversary of Bridgestone Motorsports in 2023.
The new display allows visitors to open their experience with the excitement and the passion of Bridgestone global motorsports.

The dynamic dot art installation at the entrance of the gallery features 11 kinds of various mobilities as real scale, such as vehicles and airplane. Bridgestone logos in some areas in 30,000 dot are hidden, in order for kinds to seek for treasure as their playfulness.
We hope that kids visiting the gallery will feel closer to Bridgestone, communicating their experiences to their parents with large shining eyes."

MOMENT

The design studio of Hisaaki Hirawata and Tomohiro Watabe. Focusing on graphic arts and spatial design, the two artists move freely back and forth between two-dimensional and three-dimensional space. Their work answers numerous challenging situations through flexible ideas and clear expressions that are not confined to the single area of design.

MOMENT has won the JCD Design Award Gold Prize (Japan), IF Design Awards Gold Award (Germany), Iconic Awards Best of Best (Germany), New York ADC Merit Winner (USA), Asia Pacific Interior Design Awards - Gold Award (Hong Kong), and many other national and international awards. Their book, Redefining the Brand Experience, was published by publisher FRAME of the Netherlands.

AXIS

Established in 1982, AXIS proposes design solutions to companies and organizations utilizing a wide range of knowledge and networks. It is also engaged in diverse activities as a design proposer, including provision of design information via the AXIS design magazine, the AXIS web magazine, and through the operation of shops and commercial facilities. AXIS received the 2015 Mainichi Design Award Special Prize (organized by Mainichi Newspapers).

AXIS