Innovation builds technology and shapes the future.
Through four distinct areas, the Bridgestone DNA, products, solutions, and more are presented. We invite you to join our journey of creating value, sure to inspire your creativity.
1
This area presents visitors with an intimate look at the Bridgestone journey from its founding to becoming a global company. Through exhibits, visitors can feel the DNA that drives the company to take on various challenges towards a new chapter.
2
Bridgestone has always been and is committed to mastering technology and manufacturing to ensure the safety and security in everyday life. This area offers visitors the opportunity to see and experience the function of rubber or tire, its materials, business model, base technology for product design "ENLITEN" and base technology for manufacturing & R&D "BCMA" to support a mobile society thru video and contents based on sustainability.
3
The newly-established Motorsport Gallery begins by tracing Bridgestone's 60-year history in motorsports activities. The display includes a tire made in 2008 to commemorate Bridgestone's 200th race in the FIA Formula One® World Championship, as well as tires which establish the history of Bridgestone motorsports activities.
Furthermore, Bridgestone will show its efforts to evolve toward a "sustainable premium brand" in the next stage of the Bridgestone journey. Building from its 60th anniversary celebration of Bridgestone Motorsports activities in 2023, the company aims to "TURN(evolve)" the world through motorsports in the future. As specific examples, we will exhibit tires designed for street circuit races in the NTT INDYCAR® SERIES that use natural rubber derived from guayule*¹. The use of guayule-derived natural rubber in the sidewalls of these race tires highlights the continued push to expand and diversify renewable materials in racing and beyond. The exhibit will also feature tires from the Bridgestone World Solar Challenge*² equipped with ENLITEN® technology, which is helping Bridgestone deliver "new premium in EV era."
4
Through innovation and cutting-edge technology, we hope to improve the way people move, live, work, and play. A combination of digital content and real displays illustrate the next chapter for society and the group.
