Tokyo (July 2, 2012)-Bridgestone Corporation today announced that the Bridgestone brand will be the title sponsor of the 2012 South American Football Cup, held by the South American Football Confederation (CONMEBOL). This is the second time for the company to sponsor the championship. The official name of this tournament will be "the 2012 Bridgestone South American Football Cup".

The South American Football Cup is one of the most important football tournaments in Latin America and an event that stirs the passion and interest of people all across Latin America. 47 club teams from 10 countries (*) are expected to participate and play 92 matches at the 2012 Bridgestone South American Football Cup.

*Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.

"We are aware of the passion that awakens football in consumers across Latin America which is aligned to our brand values," said Matias Borges, Sales and Marketing Director and a leader of this sponsorship project, Bridgestone Americas Tire Operations Latin American Tire Division. "Winning a football championship is all about performance, so it is an excellent fit to have Bridgestone, a brand that represents performance, to be such a big part of this important event. We earned excellent results last year so we are excited to build on that success and support this important championship once again," Borges concluded.

The 2012 Bridgestone South American Football Cup logotype was created based on a dynamic concept where the tire and ball are designed to appear as though they are moving together in the same shape as the cup. The event logo will be prominently featured in the stadiums, including pitch-side advertising boards, as well as on the team uniform patches, the team benches, and the center circle banner.