About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.
News - 2014
Bridgestone Renews Global Website
2014/12/08
Tokyo (December 8, 2014) - Bridgestone Corporation announced today that it redesigned and relaunched its global website (https://www.bridgestone.com/).
Bridgestone's global website serves as the face for the entire Bridgestone Group as well as a gateway for effectively guiding users to the websites of Group companies. Accordingly, it is utilized by a wide range of stakeholders from around the world.
Through this redesign, Bridgestone gave the website a refreshed design while also bolstering available contents, making the site more visually appealing and intuitive along with helping users more quickly access the information they seek.
An overview of the renewal is provided below.
1. About Bridgestone page
A new "About Bridgestone" page has been established, providing a simple yet comprehensive one-page overview to facilitate understanding of the Bridgestone Group through both photos and infographics with numeric data.
To view the "About Bridgestone" page, please visit https://www.bridgestone.com/corporate/index.html
2．Improved search function and navigation
The search functions and navigation of Bridgestone's global website have been improved to better serve its purpose as a gateway for the Group. A simple search will now help various users from across the globe find the information they seek in the shortest amount of time, including links to the various websites operated by Group companies provided throughout the global website. Additionally, the site has been equipped with a new navigation system, which acts as a table of contents for the Group site.
3. Mobile compatibility
Smartphones and tablets are increasingly becoming a fixture in our everyday lives, resulting in the diversification of user viewing environments. For this reason, Bridgestone employed a responsive web design approach in constructing the refreshed global site to provide such features as enhanced mobile navigation and automatic page layout adjustment to match the user's viewing environment.
Going forward, Bridgestone will continue to improve its global website in order to enhance user experience while also supporting its content. In this manner, the company will work to provide stakeholders around the world with timely and accurate information.
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