News - 2015

Tokyo (September 8, 2015) - Bridgestone Corporation announced today that it has established the Global Disaster Prevention Center inside the Bridgestone G-MEC Building, a Company training building located in Kodaira City, Tokyo. The center was designed for all Group employees and serves to reinforce Bridgestone's commitment to "Safety First, Always," a key message in the Bridgestone Group's Safety Mission Statement.

Opening ceremony for the Global Disaster Prevention Center
(Left) Masaaki Tsuya, CEO and Representative Board Member
(Right) Shuichi Ishibashi, Senior Vice President Group Global CQMO Responsible for CSR

The Global Disaster Prevention Center provides education and training to reflect upon and learn from past tragedies and prevent future incidents.

Map of the Global Disaster Prevention Center

1. Entrance
2. Area for classroom learning and lectures
3. Area where materials on disaster prevention are displayed
4. Area where employees can experience simulated disasters
5. Area where employees learn about disaster prevention and early detection
6. Area for classroom learning and lectures

Bridgestone conducts various training at the Global Disaster Prevention Center, including sessions that resonate with employees by telling stories about the fire disasters in the past, and sessions that demonstrate the danger of fire by using body sensors, which allow employees to experience the sensations of static electricity and dust explosions. Bridgestone also conducts training that leads to prevention and early detection of disasters using the wreckage found in fire-devastated areas and model facilities. By introducing examples of fires that have occurred not only in Japan but also overseas, the center has established a hands-on learning environment for global disaster prevention training.

Furthermore, in addition to the training it provides on fire-related disasters, Bridgestone plans to enhance the Global Disaster Prevention Center by adding training with themes related to natural disasters, beginning next fiscal year. This training will be based on the lessons learned in the aftermath of the Great East Japan Earthquake.

The Bridgestone Group's Safety Mission Statement

The Bridgestone Group is committed to "Safety First, Always." As its Safety Mission Statement notes, "At Bridgestone, we make safety a business value. Creating a safe working place is everyone's responsibility."

In addition, the company promotes the Bridgestone Safety Fundamental Activities:1) select and remove, sort and keep work areas clean 2) identify potential hazards, 3) assess risks, and 4) adhere to all safety rules and regulations. Following these guidelines helps ensure our employees are safe in their daily work activities.