News - 2015

Tokyo (October 16, 2015)- Bridgestone Corporation ("the Company") announced today that it will reorganize its R&D and manufacturing base located in Kodaira City, Tokyo, in order to accelerate technology and business model innovation for the future. By expanding R&D facilities and strengthening its R&D structure, which supports products and services on a global basis, the Company aims to create value through continuous innovations.

Bridgestone Group has focused on promoting "technology & business model innovation" in its Mid-term Management Plan, and is engaging in various initiatives. In the R&D field, the Group aims to propose business models that create new customer value rather than simply developing technology for individual products. In order to accomplish this, Bridgestone will strengthen its basic research, production technologies and testing/evaluation methods. Furthermore, the Company will foster open innovation through active cooperation with outside entities. To this end, it will establish new facilities adding interface functions to facilitate exchange of human resources and technologies within and outside the Company. At this time, the Company is expecting to invest about ¥30.0 billion for this project, with construction slated to begin in 2017.

At the same time, the Company will transfer and consolidate the production of radial tires for passenger cars (PSR) and light trucks (LTR) at its Tokyo Plant, also located in Kodaira, to other domestic plants. In this way, the Company will work to enhance the competitiveness of its domestic production. The Company will continue the production of radial tires for aircraft (APR) in Kodaira, fulfilling its role as a stable provider of these tires.

The outline of the reorganizing is as follows.

1. Expansion of R&D facilities

A.Outline: Reinforce technological innovations and capabilities by proposing solutions to create new customer value that anticipates changes in society, rather than the existing approach of simply developing technologies for individual products. Identify four areas to strengthen and establish new facilities accordingly.
Four areas to strengthen: Research, Manufacturing, Testing/evaluation, Business design

Four Areas	Concept
Research	Research center (tentative name) Consolidate all research offices and laboratories, including biotechnology and raw material development. At the same time, promote collaboration with outside entities, starting with industry-government-academia partnerships, and conduct development of innovative technologies.
Manufacturing	Advanced production technology center (tentative) Conduct R&D activities for both production lines that make use of advanced IT technologies, which will help play a large role in the future of manufacturing for Bridgestone, and production technologies that will realize new-concept products.
Testing/evaluation	Market revival and testing center (tentative) Conduct testing and evaluation that encompasses the entire vehicle, not just individual products. Verify proposed new value from the perspective of the customer.
Business design	Design center (tentative) Create value through integration and design of the above three areas, and propose new business models. Collaborate with universities and other outside institutions and serve as communication base for pilot experiments.

B.Investment amount: Anticipated to be about ¥30.0 billion
C.Schedule: Construction slated to begin in 2017, with the successive opening of these facilities starting in 2018

2. Optimization of the domestic production structure for PSR

In order to further enhance the competitiveness of its domestically produced tires, the Company will transfer the production of PSR and LTR at the Tokyo Plant to other domestic plants by the end of June 2016. By consolidating its production plants and effectively utilizing its facilities, human resources, and know-how, the Company will work to further enhance production efficiency.
In addition, Bridgestone will carry out a capital investment in its Hikone Plant. As the flagship plant of the Bridgestone Group, the Hikone Plant aims to achieve "Dan-Totsu" in the plant's competitiveness. In order to further enhance quality and production efficiency, the Company will redesign the plant's production lines, including a shift toward IT and automation, by introducing cutting-edge technologies and equipment. The Company plans to invest roughly ¥15.0 billion in the plant. The project at the Hikone Plant is scheduled to begin in 2016 and conclude by 2020.

For over 50 years, Bridgestone has positioned Kodaira as a base for R&D and manufacturing, and has developed its business accordingly. Going forward, the Company will continue to position Kodaira as a base for value creation, advancing innovations for the future and working to accomplish the mission of its corporate philosophy, "Serving Society with Superior Quality."

<Overview of Tokyo plant> (as of the end of September 2015)

1. Location	: Kodaira city, Tokyo
2. Plant Representative	: Hitoshi Yajima
3. Start of operation	: March 1960
4. Site area	: 549,000m2
5. Number of employees	: 462 employees
5. Products	: Radial tires for passenger cars, light trucks and aircraft

<Overview of Hikone plant> (as of the end of September 2015)

1. Location	: Hikone city, Shiga
2. Plant Representative	: March 1968
3. Start of operation	: Naruhiro Akiyama
4. Site area	: 656,000m2
5. Number of employees	: 1,237 employees
6. Products	: Radial tires for passenger cars and light trucks

<Aerial photo - Bridgestone R&D and Manufacturing Base in Kodaira>