News - 2016

Bridgestone ECOPIA and TURANZA Tires Featured as Original Equipment on 2016 Toyota Prius

2016/02/10

Tokyo (February 10, 2016) - Bridgestone Corporation today announced that its Bridgestone-　brand ECOPIA and TURANZA tires are featured as original equipment on Toyota Motor Corporation's new Prius hybrid vehicle, which was launched in Japan on December 12, 2015, and is slated for subsequent release in Europe and the United States. Bridgestone's ECOPIA and TURANZA tires will play a key role in helping this vehicle deliver the handling stability, comfort, and fuel efficiency for which it is known.

Bridgestone ECOPIA tires are designed to achieve low rolling resistance for improved fuel efficiency. These tires were first installed on electric vehicles in 1991, and Bridgestone now boasts a complete product lineup for the ECOPIA brand that includes sizes for a wide range of automobiles. TURANZA, meanwhile, is a balanced tire brand that provides superior levels of comfort and performance on long drives.

Bridgestone will continue to expand the ECOPIA and TURANZA brands worldwide by promoting the adoption of these tires as original equipment on new vehicles.

Tire size	Tire pattern	Vehicle market
195/65R15 91S	ECOPIA EP150	Japan
195/65R15 91H	ECOPIA EP150	Europe
215/45R17 87W	TURANZA T002	Japan, Europe
195/65R15 89S	ECOPIA EP422 plus	USA
215/45R17 87V	ECOPIA EP422 plus	USA

[ECOPIA EP150]
[TURANZA T002]
[ECOPIA EP422 Plus]

About Bridgestone Corporation:
Bridgestone Corporation (BSJ), headquartered in Tokyo, is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.