News - 2020

Top Management Changes

2020/05/11

Tokyo (May 11, 2020) - Bridgestone Corporation today announced the following changes in positions and responsibilities of Executive Officers.

1. Retiring Member of Executive Officers
(Effective July 1, 2020)

Name	New	Former
Akihiro ETO^*1	Member of the Board BSEMIA^*2 Supervisory Board Chair	Member of the Board President COO and Representative Executive Officer Concurrently responsible for BSJP

*1 Akihiro ETO is retiring from the position of Representative Executive Officer on June 30, 2020
*2 BSEMIA : Europe, Russia, Middle East, India and Africa SBU (Strategic Business Unit)

2. Changing Positions and Responsibilities of Executive Officers
(Effective July 1, 2020)

Name	New	Former
Masahiro HIGASHI	Global COO and Representative Executive Officer, Global CAO^3, BSJP^4 CEO and President Responsible for BSJP; Concurrently responsible for Japan Tire Business	Vice Chair and Representative Executive Officer, G-Chief Solution Officer (G-CSLO) Responsible for G Solution Strategy, Finance and Human Resources; Concurrently responsible for G Original Equipment Strategy

*3 CAO : Chief Administration Officer
*4 BSJP : Japan Tire Business, Diversified Products Solutions Business, G-MAA(Mining, Aircraft, Agriculture) Solutions Business and Bridgestone Sports/Cycle Business SBU (Strategic Business Unit)

Masahiro HIGASHI
Representative Executive Officer
Born: February 11, 1961
Education: The University of Tokyo B.A. (Law)

1985	Joined Bridgestone Corporation
1999	Seconded to Bridgestone/Firestone, Inc.
2008	Seconded to Thai Bridgestone Co., Ltd.
2011	Director, Executive Administration Office
2013	Vice President and Officer, Advanced Business Planning
2014	Vice President and Officer, Consumer Products Global Marketing Strategy and Motorsport
2016	Vice President and Officer, CSR, Environment and Quality Management Planning
2017	Vice President and Senior Officer, Responsible for Diversified Products Business
2019	Senior Vice President and Executive Officer Responsible for MAA (Mining, Aircraft, Agriculture) & Diversified Products Solutions Business
2019	Senior Vice President and Executive Officer Responsible for G-MAA (Mining, Aircraft, Agriculture) Solutions and GBE (Global Business Enhancement)
2020	Vice Chair and Representative Executive Officer, Responsible for G-MAA (Mining, Aircraft, Agriculture) Solutions, GBE (Global Business Enhancement), Finance and Human Resources Concurrently responsible for G Original Equipment Strategy

About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.