About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.
News - 2017
Bridgestone Announces Price Increase of winter tires for passenger cars and vans in Japan
2017/06/30
Tokyo (June 30, 2017) ― Bridgestone Corporation (Bridgestone) today announced that it has decided to increase price of winter tires for passenger cars and vans in Japan.
Since last year, prices of tire materials, such as natural rubber, the main material used in tires, synthetic rubber and other petrochemical materials, have risen and are remaining high.
Bridgestone has been working on absorbing impacts of rising tire material prices through productivity improvements, cost reductions, and other measures. However, it was determined that it would be difficult to absorb the impacts through the company's efforts alone, leading us to make the decision to raise price of winter tires for passenger cars and vans in Japan.
Details regarding the price increase are as follows.
| 1. Tire products | ：Winter tires for passenger cars and vans in Japan |
|---|---|
| 2. Price increase ratio(Average) | ：6% |
| 3. Timing | ：Effective September 1st, 2017 |