News - 2023

TOKYO, Japan (10 October, 2023) ― In response to the 10 October, 2023 decision from Federation Internationale de l'Automobile (FIA) and Formula One^® Group (FOG) regarding the next tire tender period for FIA Formula One World Championship (F1), Bridgestone Corporation has issued the following statement.

Bridgestone is reinforcing its motorsport initiatives, returning to its origin as tire manufacturers and restarting its journey for global motorsports. Bridgestone supports the motion of vehicles, and in motorsports it repeatedly takes on the challenge of ensuring safety and peace of mind through its fundamental principal "tires carry life" in races where drivers challenge the limit in extreme conditions. As Bridgestone celebrates the 60th anniversary of its motorsport activities in 2023, the company continues to support sustainable global premium motorsport.

F1 is the world's most prestigious global motorsport platform and Bridgestone has been studying F1 as one of the various options to support its sustainable global premium motorsports strategy.
Bridgestone has sincerely and continuously been communicating with FIA and FOG regarding the next tire tender period for F1 and proposed advanced innovative technology and sustainability initiatives.

Comment from Shuichi Ishibashi, Member of the Board,
Global CEO and Representative Executive Officer, Bridgestone Corporation:

"Motorsport is a "challenge for excellence" for Bridgestone and it underpins our Mission "Serving Society with Superior Quality". It is a point of pride and passion, and it always will be. Motorsport represents a relentless commitment to the evolution of technology, production, logistics, brand power, and talent development to reinforce the foundation of global premium tire business in 60 years of challenges. With this in mind, Bridgestone announced that we are returning to its origin as tire manufacturers and restarting our journey for global motorsports in our 2023 Motorsports plan announcement on March 10.

While Bridgestone will not be able to support F1 this time, the process received positive recognition from FIA and FOG and has reinforced the value being created by Bridgestone's advanced innovative technology, including sustainability initiatives across the value chain and the "Ultimate Customization" of its new ENLITEN^® technology, which can be changed based on the needs of different racing conditions. Likewise, Bridgestone will continue to passionately push its technology and innovation through the mobile lab and proving ground that motorsport offers, strengthening its pursuit of sustainable global premium motorsport activities.

Lastly, through motorsport, Bridgestone will strive to achieve its corporate commitment for "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in its Bridgestone E8 commitment.^*1 Through its ongoing efforts, Bridgestone will drive greater passion for motorsport, earn emotion and empathy, and promote co-creation for sustainable future together with many partners."

1. Bridgestone established its corporate commitment, the "Bridgestone E8 Commitment" to realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of 8 Bridgestone-like values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that it will commit to creating through Bridgestone-like "purpose" and "process", together with employees, society, its partners and customers to realize a sustainable society.
   https://www.bridgestone.com/corporate/news/pdf/2022030101.pdf