The Bridgestone Essence (Corporate Philosophy)

The Bridgestone Group's mission is based on the words of its founder: “Serving Society with Superior Quality.” To fulfill this mission, Bridgestone Group has used the concept of “foundation” to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business. “The Bridgestone Essence” is composed of the above words, integrated corporate culture, and diversity that today's company has inherited and a shared sense of values that can be embraced by Bridgestone employees around the world.

We aspire to offer the best for our customers and to society, not only in terms of our products, services and technology, but in all of our corporate activities.
Our commitment to quality stems not from want of profit, but out of a passion for improving the safety and lives of people everywhere.
Through our Mission, we strive to be a company trusted by the world - a company in which all of us can take great pride.

Seijitsu-Kyocho is about adhering to principles of good faith as you carry out your work, in the way you treat others, and as you participate in and engage with society. It is about producing positive outcomes by respecting a diversity of skills, values, experiences, genders, and races and fostering teamwork.

Shinshu-Dokuso is about envisioning the future and proactively challenging ourselves to identify and develop innovations that will further benefit society and respond to customer needs -- from the customer's point of view. It is about unleashing creativity and innovation to develop new business domains and creating demand for new and beneficial products through our own unique methods.

Genbutsu-Genba is about taking the time to go on-site and personally verify the facts, then using those observations to make informed decisions. It is about not being satisfied with the current situation, and making informed decisions that will lead us ever closer to ideal products and solutions.

Jukuryo-Danko is about investigating all options and the full range of possibilities, giving careful thought as to how to execute the decided course of action. It is about identifying what is necessary and deciding on a vision. And once a decision and course of action is determined, it is about moving forward with a sense of urgency.

In 2011, the Bridgestone Group refined the Bridgestone Essence (corporate philosophy), and the Environmental Mission Statement and the Safety Mission Statement were also refined consecutively. In 2015, we completed the Bridgestone Essence Framework with these two statements and formulation of the Quality Mission Statement. Going forward, we will further develop and advance the Group’s global activities based on the Bridgestone Essence Framework.