When we were developing the BATTLAX RACING STREET RS10, our aim was to re-establish Bridgestone's existing ideas about the right way to create a tire. We were seeking not only the existing feature of "BATTLAX = high grip" but also an enhanced "contact feel" that you notice as soon as you ride the bike. We wanted to sweep away the fixed image that high-grip tires are only for advanced riders.
Our aim was for everybody who got on the bike to straight away have this sense of surprise and delight. We developed the tire with a goal in mind of creating something that allows more people to enjoy biking life.

Also, I think that pattern design is an important factor to decide bike’s characteristics. It's a major contributor to the sense of owner’s satisfaction that a rider feels when the bike is fitted with attractive tires.
High-grip tires inevitably have fewer grooves and they tend to resemble each other, because the assumption is always that function must drive the pattern design. With the BATTLAX RACING STREET RS10 we paid a lot of attention to the visual appeal of the tire and tried to create an elegant, high-quality pattern design. We wanted the choice of tire to enable you to make your machine look even more beautiful, enhancing the joy of bike ownership.

We ran repeated tests with all levels of riders, from near-beginners to those with advanced skills. Needless to say we tested in all kinds of environments, not only in Japan but also overseas, on public roads and on race tracks. To achieve this unprecedented riding feelings, we approached the development from various angles, considering not only the rubber used in the tread, but also the internal construction of the tire, the overall balance of the tire and so on. I would really like you to try this unique new tire for yourself, to evaluate it in the context of your own riding style.