Masaaki TSUYA, CEO, Bridgestone Corporation
The Bridgestone Group has established at its core a management goal, management stance and fundamental management philosophy.
Apart from a pursuit of superior quality in all our corporate activities -- beginning with products, services and technologies -- we respect the cultures and values and comply with the laws and regulations of the many places where we operate.
We are also committed to protecting the environment in each of the countries in which we operate.
Goal, Management Stances, Fundamental Management Policies
Goal
To establish the status of being the undisputed world No.1 tire and rubber company both in name and reality.
Management Stances
- Basics and Principles
To always bear in mind business Basics and Principles - Philosophy and Spirit
To keep “Philosophy” and “Spirit” since the time of corporate establishment and to follow “Bridgestone Way” - Domestic, Japanese, Business
To solidify its business footing - Business Development
To proceed with the group and global business development on a foundation of the strong Japanese business
Fundamental Management Policies
- To always aim for “the higher level” and to be the best in the world in all of our products and services
- To clarify the long-term strategy and to proceed with the integration and expansion of business domain
- To aim for the real global corporation, adopting the SBU (Strategic Business Unit) organization
- To aim for the optimum management for the entire group, utilizing Mid-term Management Plan
Mid-term Management Plan
Presentation material “Mid-term Management Plan 2012”
on October 18, 2012.
Full Contents (1.3MB)
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