In 1988, BLIZZAK was released in Japan. BLIZZAK studless winter tires took the place of conventional studded tires in the Japanese market.

The outstanding technology of BLIZZAK, which increases safety on winter roads throughout the world, also offers high performance in its Premium Winter Tire (LM series).

BLIZZAK is also recommended by European automobile manufacturers and automobile magazines such as ADAC Motorwelt.

*For further product information, please check your local Bridgestone site.